Winner bicycles!

In Sweden you can buy an ice cream treat that is similar to a Choco-Taco, but it is called a Winner Taco. I had been talking about it to Greg for a while, and the whole time he thought it was called a Winter Taco, which I was just pronouncing sloppily. But now every time I intend to say Winter, in my head it just sounds like Winner. Hence, the Winner bicycles.